Where We Can Help

Sustainability and Corporate Responsibility

Gagen MacDonald helps those who are responsible for developing, executing and communicating a sustainability strategy find ways to fully engage the enterprise and work against a truly integrated, enterprise-wide sustainability approach. Because people at their core want to be part of something larger than themselves, we help companies define a sustainability platform that can be used as a “rallying cry” for employees to act upon to achieve a specific purpose. A purpose that contributes to our communities, to the environment and, of course, to the bottom line. Read More

Culture and Change Leadership

Creating a culture that leads to improved operating results is challenging; it requires your people to behave differently to achieve different results. When improving performance requires your company and its people to take big steps forward together, Gagen MacDonald can help you create a sense of shared purpose and lead your organization to better results. Read More

Leadership Development, Training and Organizational Capabilities

At Gagen MacDonald, we work with companies to enhance the performance of employees and key functions to ensure the right capabilities are in place in order to be successful. Our diverse, global team of certified trainers and consultants can help you build capabilities within your organization to develop the high-performance culture you need to compete and grow. Read More

Strategic Employee Communications and Engagement

Gagen MacDonald can help you engage your employees to turn strategies into bottom-line results. We approach business opportunities with a communications mindset because that’s how we believe you successfully run a company. By extending strategic communication expertise deeper into management decision-making and strategy execution, the communications function helps drive the business rather than just report on it. Read More

Internal Brand Strategy and Delivery

At Gagen MacDonald, we don’t develop brand promises – we promise to help companies deliver them. And that means helping you to focus behaviors and motivate people to deliver the expected “brand experience” consistently at every point of customer contact. We do this by engaging your people, using our experience and a selection of proprietary tools, including message maps, brand delivery modeling and brand/business strategy alignment. Read More

Organizational Design for Communications

At Gagen MacDonald, we believe organizational design for corporate communications extends far beyond rearranging boxes on an org chart to looking at the complex relationship between strategy, structure, people, process and culture – and making sure all are aligned to support the objectives of the business. Read More