Tuesday, Aug. 16
3–4 p.m. EDT

PRSA Spnsored:

Fact-Based Leadership
Demonstrating a Quantifiable Link Between Employee Engagement and Productivity
Winner of the 2010 Jack Felton Golden Ruler Award, which was presented at last year’s Measurement Summit, this case study presents Northwestern Mutual’s pioneering work to address the challenge of engaging employees in challenging economic times through a cross-functional initiative — the “Motivated Workforce Pilot.” This approach presents public relations practitioners with a compelling example of how to demonstrate the impact of internal communications on business performance, using research and analytics to link change leadership with workplace performance.

You will learn how to:

• Build a fact-based business case to invest in initiatives that enhance employee motivation.
• Improve managers’ leadership communications competencies critical to employee engagement and performance.
• Increase the utility and relevance of internal public relations programs through this innovative, yet practical, approach to internal communications.

MODERATOR

Pauline Draper-Watts, senior vice president, PRIME Research

SPEAKERS

Kevin Olp, director, Organization Communications, Northwestern Mutual
Morgan Marzec, consultant, Gagen MacDonald
Dr. Palmer Morrel-Samuels, CEO, Employee Motivation & Performance Assessment (EMPA) , and president, Workplace Research Foundation

PRSA thanks this month’s webinar sponsor, Thomson Reuters., for providing the webcast technology for this webinar.

Follow the link to sign up!

http://www.prsa.org/Learning/FreeWebinars/Fact-Based%20Leadership

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