Case Study: The Coca-Cola Company

Challenge:

The Coca-Cola Company wanted to drive employee engagement with the business strategy, by maximizing employees’ potential and tapping into the collective genius of the workforce. By deepening employee engagement, the company sought to build a winning culture, improve operational effectiveness and facilitate information flow within the system.

Actions:

• Created an experiential program, rolled out globally to connect individual employees’ roles with the overarching business vision
• Facilitated team sessions using the power of a receiver-centric approach, co-creation and collaboration
• Provided training support for facilitators to conduct sessions adapted to local culture and businesses
• Applied learning methodologies, design and social media to engage people
• Built the communications architecture, planning routines and collaboration mechanisms to leverage the global network as a center of excellence
• Used the strategic planning process to develop competencies within the communications function and increase business partners’ demand for strategic communications counsel

Results:

The following dimensions of employee engagement saw a marked improvement:

• Understand where the business is headed
• Feel their contribution is heard and valued
• Take extra personal initiative to ensure business success