Sustainability and Corporate Responsibility

Imagine what’s possible if your company was turned into a sustainable organization from the inside out. Companies like Coca-Cola, Marks & Spencer, Wal-Mart and Starbucks have created a competitive advantage for themselves by looking at sustainability in its broadest sense, aligning their business around it, and engaging their entire enterprise in delivering upon it.

The reality for most companies, however, is that they are struggling with how to articulate a sustainability strategy that anticipates the myriad of stakeholder concerns, fully integrates existing CSR and environmental platforms company wide, and harnesses the energy, passion and dedication of its people to make step-level changes to the business and impacts on the world.

Gagen MacDonald helps those who are responsible for developing, executing and communicating a sustainability strategy find ways to fully engage the enterprise and work against a truly integrated, enterprise-wide sustainability approach. Because people at their core want to be part of something larger than themselves, we help companies define a sustainability platform that can be used as a “rallying cry” for employees to act upon to achieve a specific purpose. A purpose that contributes to our communities, to the environment and, of course, to the bottom line.

Our work in the sustainability space draws upon our deep expertise in culture and change leadership; leadership development, training and organizational capabilities; strategic employee communications and engagement; internal brand strategy and delivery; and organizational design for communications.

Gagen MacDonald adds breadth and depth to our sustainability offering through a new partnership we call BeDo Spring. BeDo Spring is a team of collaborative experts with a unique range of experience, including human psychology, brand building, design and employee engagement. We work with corporations to develop unique mission brands and action platforms, which engage employees around social responsibility, sustainability and purpose.

Gagen MacDonald is a member of Business for Social Responsibility.