Speaking Engagements and Events

Upcoming Events:

Recent Events:

The Conference Board:  Communicating Employee Benefits Workshops — June 24 – June 25, 2010
Strategies to Maximize Communication Effectiveness

Effectively Communicating Your HR Programs in These Uncertain Times: What Works Now
Presenters: Sherry Scott and Mary Wallenfang

With increased complexity in the employment arena — budget cuts and bankruptcy threats, reorganizations, changes in benefit and compensation programs, and a trend toward greater “empowerment” in the workforce — the role of communication has never been more critical. This session focuses on crafting communications to meet immediate HR needs, as well as longer-term compensation, benefit, retention, and recruitment objectives.

The Conference Board:  Corporate Communication and Web 2.0 Conference — May 20 – May 21, 2010
New Approaches, New Techniques that Build a Dynamic Organization

Social Media in the Workplace: Creating Better Workplace Communities, Engagement and Communication
Presenters:  Peter Debreceny and Evan Kraus, APCO Worldwide

While the opportunity that Web 2.0 offers for improved communication and collaboration with employees, partners and customers is clear in general, each organization must figure out its approach to choose and implement these tools. During this session, senior communication executives reveal how you can take advantage of the various Web 2.0 platforms to build better workplace communities and engage your employees in meaningful ways.

Brand Engagement with Your Employees: Living Your Brand Promise Internally
Presenter:  Maril MacDonald

Can your employees fully articulate the brand promise and the value to your customers? Have your new hires been fully educated on the brand promise? Brand engagement today is all about connecting employees with the organization’s brand and ensuring the internal brand experience is authentic. Maril, along with other industry thought leaders, will discuss how to:

• Nurture a distinctive corporate culture that serves as a platform for the brand promise
• Gain support from a broad spectrum of employees
• Align brand messages across functions

Community Service Public Relations Council — January 19, 2010

The New Public Relations Agenda and Becoming an Architect of Change
Presented by Maril MacDonald and Sherry Scott

Maril and Sherry will talk about “The Authentic Enterprise” at the annual joint meeting of CSPRC, IABC and PRSA. Their presentation, “The New Public Relations Agenda and Becoming an Architect of Change” examines the drivers and implications of a rapidly changing context for 21st century businesses and organizations. Maril and Sherry will also share their views on the evolving role of the communications professional as transformational leaders in helping companies and non-profits succeed in the vastly different environment of today’s global relationships.