Speaking Engagements and Events

Upcoming Events:

The Conference Board: 2010 Corporate Image and Branding Conference
Emerging Opportunities in the Era of Social Media and Global Competition — January 28th – 29th

Brand Engagement with Your Employees: Living Your Brand Promise Internally
Presenter:  Maril MacDonald

Can your employees fully articulate the brand promise and the value to your customers? Have your new hires been fully educated on the brand promise? Brand engagement today is all about connecting employees with the organization’s brand and ensuring the internal brand experience is authentic. Maril, along with other industry thought leaders, will discuss how to:

• Nurture a distinctive corporate culture that serves as a platform for the brand promise
• Gain support from a broad spectrum of employees
• Align brand messages across functions

Recent Events:

Community Service Public Relations Council — January 19, 2010

The New Public Relations Agenda and Becoming an Architect of Change
Presented by Maril MacDonald and Sherry Scott

Maril and Sherry will talk about “The Authentic Enterprise” at the annual joint meeting of CSPRC, IABC and PRSA. Their presentation, “The New Public Relations Agenda and Becoming an Architect of Change” examines the drivers and implications of a rapidly changing context for 21st century businesses and organizations. Maril and Sherry will also share their views on the evolving role of the communications professional as transformational leaders in helping companies and non-profits succeed in the vastly different environment of today’s global relationships.