Awards Archive 2005
Melcrum’s SCM Business Performance Awards
The SCM Business Performance Awards celebrate best practices in strategic communication around the globe, showcasing the very best examples of how communication can improve business performance and turn strategy into action.
Winner
“Most significant impact on the business performance”
Baxter International with Gagen MacDonaldWinner
“Excellence in operational improvements”
United Airlines with Gagen MacDonaldWinner
“Excellence in organizational change”
Baxter International with Gagen MacDonaldFinalist
“Excellence in operational improvements”
International Truck and Engine Corporation (now Navistar International) with Gagen MacDonald
Editor Paul Holmes ranks “best” agencies annually in a number of categories, ranging from large multinational operations to boutique firms to agencies serving a targeted niche such as crisis or public affairs. Additionally, he publishes the annual PR Agency Report Card, profiling 150 leading PR firms.
Honor Received
Named among the "Best Agencies to Work For"
