Related Case Studies
To ensure its position as a category leader, International Truck and Engine’s (now Navistar International) engineers and designers needed to fully understand expected customer benefits and deliver the brand promise via the first new product in 25 years.
Worked with International Truck and Engine to improve profitability by driving alignment and action.
Inconsistency on small-volume transactions and misinformation from dealers on local market facts negatively impacted International Truck and Engine’s (now Navistar International) profitability and challenged efforts to compete on the brand’s value, not price.
“Unlike consultants and agencies who come to the table with a one-size-fits-all approach, Gagen MacDonald approached our project focused on first learning about our unique situation and then working beside us to discover the right solution for our company. It was almost like they were a member of our team. In the process we tapped into Gagen MacDonald’s experience and expertise to create a plan that complements the strengths of our corporate culture while addressing its weaknesses through positive action.”
Bruce Amundson
Director – Company Communications
Weyerhaeuser Company
