Related Case Studies
Helped BASF Corporation to connect with employees to successfully integrate an acquired company.
After completing a multibillion-dollar acquisition; BASF Corporation, a leading global chemical company, needed to connect with newly acquired employees to retain top talent and achieve integration objectives.
Senior leaders of corporate communications functions were asked to adapt their organizations to drive business performance, improve leadership communication, support transformation and behavior change and create sustainable success.
As it approached exit from bankruptcy in 2001, United Airlines was under the microscope of creditors, shareholders, customers, media and competitors. United’s front-line supervisors, who represented a critical link between United’s strategy and the field, needed new skills, tools and insights to translate United’s strategy into action, every day, to improve operational performance and employee engagement.
A new VP of Manufacturing at International Truck and Engine (now Navistar International) took the helm facing a “tough political environment, product centers at odds with the manufacturing strategy, silo mentality and disparate goals across the plants.” His goal: to bring plant leadership together to work in a new way, applying manufacturing expertise collectively, collaborating and sharing accountability for success against common performance improvement goals.
“BASF and the consultants from Gagen MacDonald worked together as an integrated team right from the start. Their ability to prepare leaders on various levels and implement our joint communication initiatives has allowed us to ensure “one voice” to employees worldwide.”
Felix Gress
Senior Vice President Communications
BASF Group
