Organizational Design for Communications
Organizational design is a natural response to a business challenge. The pressure to change may come from a new business strategy or from operational imperatives. At Gagen MacDonald, we believe organizational design for corporate communications extends far beyond rearranging boxes on an org chart to looking at the complex relationship between strategy, structure, people, process and culture – and making sure all are aligned to support the objectives of the business.
We work with you and your team to understand the functional goals, roles, responsibilities, processes, and formal and informal reporting relationships to facilitate and create a structure that supports your business and transformational goals. We apply our experience and proprietary tools to develop practical design options, delineate roles and responsibilities, align the function to work more effectively, and build collaboration and capabilities at all levels.
Passionate about helping companies overcome obstacles to individual, team and business success, Gagen MacDonald can help you adopt a strategic approach to organization design that will enhance the overall effectiveness and value of corporate communications as a high-performance business driver.
“Unlike consultants and agencies who come to the table with a one-size-fits-all approach, Gagen MacDonald approached our project focused on first learning about our unique situation and then working beside us to discover the right solution for our company. It was almost like they were a member of our team. In the process we tapped into Gagen MacDonald’s experience and expertise to create a plan that complements the strengths of our corporate culture while addressing its weaknesses through positive action.”
Bruce Amundson
Director – Company Communications
Weyerhaeuser Company
