Related White Papers
Aligning Corporate Message to Lead a CompanyThe message platform is the focus of leadership communications and must be reflected in all communications and actions. Management must be aligned around the platform for it to be effective. Its construction is based on political models of communications and persuasion, as well as research conducted concerning human memory capacity.
If Only I Knew: How to Use Information Flow to Avoid Mistakes and Get Results
If only I knew – the managerial refrain of many a derailed project, results shortfall and career failure, as critical information inside an organization didn’t get to leadership in time to make a difference. With 20/20 hindsight we can see that healthy information flow – the movement of complete, accurate, candid and timely information people need to do their jobs – might have avoided failures ranging from the fall of WorldCom to the destruction of the Space Shuttle Columbia.
“When you partner with Gagen MacDonald, it is a seamless experience. The work will be professionally executed and right on target the first time. We count on Gagen to bring creative, thought-provoking ideas to the table, and they always deliver.”
Lucia Aurello
Director of Executive and Enterprise Communications
Novartis Pharmaceutical Company
