Related White Papers
Aligning Corporate Messages to Lead a Company
The message platform is the focus of leadership communications and must be reflected in all communications and actions. Management must be aligned around the platform for it to be effective. Its construction is based on political models of communications and persuasion, as well as research conducted concerning human memory capacity.
There are two ways to approach a brand launch. The first is as an identity initiative with a primary focus on architecture and expression. The second is to use the brand roll out as a tool to drive execution of the strategy and deliver bottom line results. Some of the most successful brand launches focused on the latter.
“When you partner with Gagen MacDonald, it is a seamless experience. The work will be professionally executed and right on target the first time. We count on Gagen to bring creative, thought-provoking ideas to the table, and they always deliver.”
Lucia Aurello
Director of Executive and Enterprise Communications
Novartis Pharmaceutical Company
