White Papers

Aligning Corporate Messages to Lead a Company

The message platform is the focus of leadership communications and must be reflected in all communications and actions. Management must be aligned around the platform for it to be effective. Its construction is based on political models of communications and persuasion, as well as research conducted concerning human memory capacity.

Driving a Brand Culture

There are two ways to approach a brand launch. The first is as an identity initiative with a primary focus on architecture and expression. The second is to use the brand roll out as a tool to drive execution of the strategy and deliver bottom line results. Some of the most successful brand launches focused on the latter.

If Only I Knew: How to Use Information Flow to Avoid Mistakes and Get Results

If only I knew – the managerial refrain of many a derailed project, results shortfall and career failure, as critical information inside an organization didn’t get to leadership in time to make a difference. With 20/20 hindsight we can see that healthy information flow – the movement of complete, accurate, candid and timely information people need to do their jobs – might have avoided failures ranging from the fall of WorldCom to the destruction of the Space Shuttle Columbia.

Reinventing Internal Communications to Get Business Results
Published in part by the Strategic Communications Research Forum

More than ever, business leaders recognize how effective communications can affect business issues. As a result, greater expectations are placed on Communications functions, and many of them are delivering. Once looked upon only as a staff service function, yesterday’s “spin masters” are reinventing themselves as high-performance functions that partner in decision making and strategy execution.