Case Studies

Delivering integrated communications to drive significant cost reduction

Dean Foods: Delivering integrated communications to drive significant cost reduction

Dean Foods, one of the leading food and beverage companies in the United States and a European leader in branded soy foods and beverages, faced a market undergoing a fundamental shift triggered by the tough economy. The company’s core dairy business experienced a powerful margin squeeze as consumers and customers demanded lower prices at the same time as commodity prices surged.

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Effective acquisition communications to drive a vision of growth

Belkin: Effective acquisition communications to drive a vision of growth

Belkin, a leading technology company based in Southern California, was poised to announce its intent to acquire the Linksys wireless networking business from Cisco. The Linksys acquisition – the largest in the company’s history – was a major step toward Belkin’s vision to become the global leader in the connected home and wireless networking space.

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Creating brand ambassadors to win in the marketplace

Navistar: Creating brand ambassadors to win in the marketplace

International Truck Group (Navistar), a traditional market share leader, suffered share loss from increased competition, dormant product development and fragmented marketing. With the launch of the first new product to truly deliver on the company’s brand promise, it became more important than ever for employees to come together to advocate for their brand.

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Transforming a business through cost-reducing changes

United Airlines: Transforming a business through cost-reducing changes

Amidst history’s sixth largest bankruptcy, United Airlines needed to engage employees to implement sensitive operational changes and achieve aggressive cost savings, while still maintaining a high level of operational performance and customer service. United formed a Business Transformation Office as a solution.

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Redefining values and launching new leadership behaviors

Gateway Foundation: Redefining values and launching new leadership behaviors

Gateway Foundation is a national nonprofit organization committed to reducing substance abuse and co-occurring mental health problems through effective and efficient treatment programs. After running into some internal obstacles, they sought our help in aligning their leaders and employees around revised organizational values and newly defined leadership behaviors that would assist them in achieving their vision of becoming the nation’s leading treatment provider for substance abuse and mental health treatment.

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Strategic change communications to drive operational improvements and reduce costs

Navistar: Strategic change communications to drive operational improvements and reduce costs

A chronic underperforming manufacturing plant needed to make dramatic operating improvements and reduce costs and headcount to successfully launch a new model the company counted on to invigorate its 100-year-old brand.

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Equipping high-potential leaders to drive change

Cisco: Equipping high-potential leaders to drive change

Cisco’s global finance function was undergoing a transformation and identified a need to better equip their high-potential leaders to become change agents.

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Developing leadership capabilities to build ownership and alignment

Kellogg School of Management: Developing leadership capabilities to build ownership and alignment

Kellogg, one of the world’s premier schools of management, has long been an educational pioneer. Facing increased competition for top students, faculty and staff, the new dean launched Envision Kellogg, an ambitious rethinking of the role, responsibility and potential of MBA education.

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Laying the foundation to create a superior communications function

Credit Suisse: Laying the foundation to create a superior communications function

When financial institutions were being challenged by the global financial crisis and unprecedented regulatory change, Credit Suisse emerged in a relatively strong position, with a solid external reputation.

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Creating a strategic story to engage employees and establish competitive advantage

ThedaCare: Creating a strategic story to engage employees and establish competitive advantage

Challenge: Although it was admired as a thought leader in the health care industry, ThedaCare was not immune to environmental forces at work challenging its long-term sustainability, which ranged from competitors encroaching on their turf to health care reform to the implementation of electronic record systems. ThedaCare had to develop an external brand that would…

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