As data continues to show, most corporate strategies don’t survive contact.
Company leadership teams spend enormous time, effort and resources continually evaluating and adjusting their strategies to seize on market opportunities. These strategies emerge from a laborious creation process. Often, however, arriving at a sound strategy may be considered the end of the road. Oftentimes in this scenario strategies are housed in binders or captured on websites or posters, and the important step of engaging employees in its execution is often missed. As a result, leadership teams may wonder why a strategy fails to gain traction.
Strategy execution works most effectively when it marries the desired outcome of a strategy with what engages employees’ hearts and minds.
We believe having a strategy is not an end state but the beginning of a journey. Results lie in making often abstract, complex, and data-driven strategies feel meaningful, motivational and actionable for employees throughout the organization. We like to say that employees will work for a living but die for a cause. Strategy execution works most effectively when it marries the desired outcome of a strategy with what engages employees’ hearts and minds.
Gagen MacDonald brings the leading balance of expertise, experience and fresh thinking to the challenge of strategy execution. Through a facilitated process, Gagen MacDonald develops a long-term, integrated strategy execution plan that aligns leaders, identifies the desired behaviors required from employees, communicates and paints a clear and compelling story of the desired end state and defines a clear path to engage employees to close delivery gaps.
This process frequently involves:
- Aligning executive leaders around a strategic story specific to your strategy.
- Training leaders, managers and supervisors across the organization to become inspirational storytellers.
- Cultural analysis to identify gaps between current culture and desired culture and behaviors.
- Drumbeat communications to reinforce your strategy.
- Development of new stakeholder engagement experiences to allow leaders and employees to roll up their sleeves and have a direct and personal interaction with the strategy (in-person and/or online through digital capabilities).
- Measurement that matters.