Patricia R. Bayerlein

As companies begin to think about the “new normal” and what it means for the world of work, Corporate Communication is playing a greater role in driving employee engagement and…

The current emphasis among business leaders on shifting corporate culture isn’t merely about culture for its own sake. Rather, these leaders recognize that culture defines the employee experience (EX) on…

It’s no secret that today’s leading businesses are turning to purpose to articulate their mission, power growth, unite and motivate the organization, and become future-ready in a world of non-stop…

This post originally appeared on the Organizational Communication Research Center blog for the Institute for Public Relations. Recently, employee experience has emerged as a key focus for companies seeking to improve strategy…