Creating a values-based culture to enhance business performance

Edison International: Creating a values-based culture to enhance business performance

Challenge:

In the wake of the California energy crisis, Edison International needed to turn around its performance and restore confidence in the company’s future. Internal research identified a number of cultural issues hindering success.

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Actions:

  • Leadership alignment through off-site retreats.
  • Articulation of new company vision, two new company values and guiding behaviors.
  • Cross-department communications-planning sessions.
  • “Drumbeat” communications campaign – alignment with annual goals rollout, employee storytelling, “yearbook effect” visual campaign, manager “conversation starters” and interactive portal site.
  • Integration with operational priorities – Enterprise Resource Planning.
  • Peer and corporate recognition programs — Annual Chairman’s Award
  • Integration with HR Processes – new employee orientation, performance management, culture – workshops for leaders.
  • External reinforcement through corporate advertising campaign.

Results:

  • Employee engagement results showed marked improvements:
  • 86 percent agreed that how they act is just as important as what they accomplish.
  • 81 percent felt that their work contributes to the company’s vision.
  • 80 percent believed that living the company’s values is as important as achieving its business goals.

 

Edison

Recognition is not just the responsibility of leaders: As part of the launch of a new interactive intranet site, we also introduced values-themed e-cards for employees to recognize peers who model Edison’s values and guiding behaviors.

 

Edison

Shining a light on values-based performance: To reinforce specific behaviors and provide employees with clear role models, Edison introduced the Chairman’s Award. This company-wide recognition program required significant coordination across multiple business units, geographies and organizational structures. The Award and supporting publicity served as a culmination of the culture communication campaign’s first-year efforts by providing clear and compelling examples of the power of values-driven performance.

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