Gagen Blog

Our Silent Partner

The following insights are from an article by our founder and CEO, Maril MacDonald. Join the conversation on LinkedIn and share your story here. This year, we are celebrating Gagen MacDonald’s 20th anniversary (I couldn’t be more proud!). Our firm was founded on a passion for helping companies around the world unleash the power of their…

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Effective Business Transformation Requires High-Tech and High-Touch Communications

This post originally appeared on the Organizational Communication Research Center blog for the Institute for Public Relations.  In our recent business transformation roundtable with 20 senior leaders from a wide range of industries, participants agreed on two points: major transformations are happening with greater frequency, and effective communication is critical to any transformation’s success. A recent McKinsey study corroborates…

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The keys to HR transformation success

In an era of non-stop business transformation, many organizations are meeting the challenge by improving processes, more strategically utilizing their internal HR talent, and creating an employee experience that serves as a competitive advantage in the war for talent. So much simultaneous change can result in a holistic strategy to update HR systems and approaches…

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Framing communication for the irrational mind: Three tactics to cater to human cognition

Every day, targeted marketing leverages an individual’s tendencies and preferences to impact behavior. Most people would admit to being influenced to buy something they didn’t really need or try something they didn’t really want. In a world transformed by data analytics and behavioral economics, how can organizations use that information responsibly to effect culture change,…

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Key insights from The Conference Board’s Change & Transformation Conference

Gagen MacDonald had the privilege of sponsoring The Conference Board’s 16th annual conference on Change & Transformation in New York City on June 14–15. The following key takeaways are from our founder and CEO, Maril MacDonald. Her original post can be found here. For those of us who spend our days trying to drive transformation…

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Greg Voeller to serve as ACMP Vice President

Gagen MacDonald Senior Consultant Greg Voeller has been elected to serve as vice president of the Association of Change Management Professionals (ACMP®). This new role, marking the beginning of his second three-year term on the Board of Directors, will be focused on building global communities of practice for the association. As a nonprofit professional association dedicated…

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DuPont wins 2018 PRSA Silver Anvil Award

The Public Relations Society of America (PRSA) awarded DuPont the distinguished 2018 Silver Anvil Award for Best in Internal Communications for DuPont’s “Countdown to Day One: Creating DowDuPont”. Following DuPont’s announcement that it would merge with The Dow Chemical Company and subsequently divide into three independent companies, DuPont partnered with Gagen MacDonald and Think Marketing to…

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Three audience analysis tips to improve employee engagement

Will unplugged front-line employees actually read your cleverly worded email? And could your catchy cafeteria flyer escape notice by the team with its own break room? Careful audience analysis can help you humanize and understand your employees, leading to more effective communication and, ultimately, improved employee engagement. Most employees are exposed to up to 10,000…

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How to create impactful employee experiences that drive change

Companies increasingly operate in a climate of nonstop business transformation. In this context, clients often come to us with a defined change initiative. They know what they must accomplish—whether it’s activating their purpose, changing their culture, or executing a business transformation. What they don’t know is how they’ll bring meaningful and sustainable change to their…

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Hillary Goodman appointed to TCB Change & Transformation Council

Gagen MacDonald Senior Consultant Hillary Goodman has been appointed to The Conference Board’s (TCB) Change & Transformation Council. As part of the council, she will collaborate with other industry thought leaders on new business processes and practices that address large-scale change issues impacting not only organizations, but marketplaces and economies across the globe. TCB’s Change…

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