Gagen Blog

Thrill-seekers love the steep drops, loops, and high speed of a roller coaster. When it comes to sudden change in the workplace, however, even adventure-loving employees might not always enjoy the wide range of emotions they experience as they traverse what we at Gagen call the “change momentum curve.” As examined in the previous post,…

The International Association of Business Communicators (IABC) Chicago has honored DuPont, Gagen MacDonald, and Think Marketing with three Bronze Quill Awards. The DuPont campaign “Journey to Three: Driving Performance Through Ambiguity” earned two Awards of Excellence, for Change Management and Internal Communications, as well as an IABC Bronze Quill Merit Award for Employee Engagement. Self-described as…

All employees fear sudden change. Yet large organizations announce disruptions to strategies, structures, and processes with increasing frequency to stay competitive in an environment of blurring industry boundaries and digital invaders. What’s more, there is an ongoing evolution in job skills as companies reshape roles to meet new business demands. The result: a rising unpredictability…

No matter how powerful its message, an internal “call to action” can easily get lost in the daily shuffle at the office. If your audience cannot recall the strategy behind an initiative, or remember it accurately, it won’t have the lasting power necessary to drive a change in workplace behavior. With inboxes overflowing and employee…

In today’s highly transparent world, company culture matters more than ever. No longer can executives hide behind closed doors. Strategic leadership is critical because employees’ behavior greatly affects a company’s reputation and brand. There is much that we can learn from one of the most successful startups ever — Uber, valued around $70 billion —…

The Public Relations Society of America (PRSA) has honored DuPont with an Award of Excellence as part of the 2017 Silver Anvil Awards. A Silver Anvil recognizes excellence in public relations and communications. According to PRSA, the award “symbolizes the breadth of talent among industry practitioners while recognizing outstanding individual professional achievement.” DuPont’s “Journey to…

Hate your intranet? You’re not alone. Many organizations are facing outdated, ineffective intranets that drive high levels of dissatisfaction among employees. Making matters even more frustrating for users, companies often invest in additional platforms, apps and channels as workarounds to meet needs the intranet does not. We believe intranets are the digital nucleus of your…

Gagen consultant Franziska Weber has recently joined the Communication Leadership Exchange’s (CLE) Board of Directors. Among other duties, Franziska will help shape the CLE 2017 annual conference, scheduled for October 26-27, 2017, which will bring together some of the industry’s best minds to exchange ideas and drive thought leadership in today’s hyperkinetic business world. The…

The Holmes Report has named Guardian Life Insurance, DuPont and Gagen MacDonald finalists for the 2017 North America SABRE Awards. The SABRE Awards celebrate excellence in public relations and recognize superior achievement in branding, reputation and engagement. This year, more than 2,000 entrants are competing for the prestigious honors. Employee Communications Guardian Life Insurance and…

The International Association of Business Communicators (IABC) has honored DuPont with three Merit Awards, Lundbeck U.S. with an Excellence Award and Guardian Life Insurance with a Merit Award, as part of the 2017 Gold Quill Awards. A Gold Quill recognizes excellence in business communication globally and is one of the industry’s most prestigious awards. According…