Gagen Blog

Using behavioral science to help employees adjust to change

Leaders promoting change in their organizations often encounter roadblocks and employee resistance. Gagen MacDonald’s proprietary research provides the most recent and pointed confirmation of a trend many leaders understand intuitively: change fatigue is real and pervasive.

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3 ways CIOs will lead culture change in 2019

The IT world is still thrumming with excitement over the latest disruptive technologies explored at this year’s Gartner Symposium / ITxpo. From artificial intelligence, to blockchain, quantum computing, digital twins and continuous adaptive security, the possibilities are thrilling. Underneath this excitement, however, hummed a different feeling entirely. As drivers of digital transformation, CIOs in the audience know that these breakthrough innovations all require change.

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To meet the challenge of nonstop disruption, leaders must think differently

Think back a decade. Think back to the world of travel before Airbnb, transportation before Uber, office space before WeWork, entertainment before Netflix streaming, communication before the iPhone, and Amazon before Kindle, Instant Video, Echo, Zappos, Whole Foods, S3, Fire, and Alexa. Think about what the last decade has proven possible – and the industries that have been revolutionized – and then imagine what’s to come in the years ahead.

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Living your purpose: Driving and measuring business adoption

It’s no secret that today’s leading businesses are turning to purpose to articulate their mission, power growth, unite and motivate the organization, and become future-ready in a world of non-stop change. Study after study confirms purpose’s impact on the bottom line. Companies can and should use purpose intentionally to figure out how to run their businesses.

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How cognitive bias can derail even the best leaders

Leading through disruption requires a special kind of leader. Today’s leaders must not only be proficient in change management, but also conscious of their own cognitive biases so they can interpret data and the mood of their team accurately. Leaders can become their own worst enemy when working with or leading a team. In approaching…

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Amy Dietz named one of PR News’ Rising PR Stars 30 & Under

PR News has named Gagen MacDonald consultant Amy Dietz a Rising PR Star in the 2018 PR News’ PR People Awards. The annual event celebrates budding PR leaders who, day in and day out, make communications matter in the marketplace.

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Culture Interrupted

No matter the nature of a company today, the unprecedented rate of external and internal disruptors is clear. With these constantly increasing and varied forces, organizations are required to transform more frequently than ever before to stay both competitive and profitable, while also attracting the best talent. So, can a company effectively transform a culture amidst disruption? What does that look like?

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Major consultancies announce partnership to help clients advance organizational agility

In an effort to help clients prepare for and seize opportunities created by massive global disruption, four major consultancies have announced a transformative joint offering born of a research-driven point of view that curious companies are more agile, and therefore better positioned for success. The integrated partnership includes APCO Worldwide, Gagen MacDonald, Oxford Analytica and the Boswell Group.

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Mythbusting corporate purpose

As instinctive as it can be to define a personal purpose, when it comes to defining a company’s purpose, I’ve seen many leaders face what I’ll call a “purpose paralysis.” Creating a purpose can be a daunting exercise, and therefore even brushed off. But leaders: don’t be paralyzed. I want you to know that you can do it—and that you must. Let’s get some collective peace of mind about purpose. Here are some of the biggest myths I encounter about purpose today.

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How to measure corporate leaders’ effectiveness at boosting internal engagement and experiences

In PR News' April 3, 2018 edition, Patricia Bayerlein of the Institute of Public Relations (IPR) Measurement Commission wrote about the importance of creating engaging employee experiences, which boost internal engagement and profitability. Companies with engaged employees, she wrote, see a 29 percent increase in operating income, according to Aon Hewitt, the global consulting firm.

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