Gagen Blog

The International Association of Business Communicators (IABC) has honored Bristol-Myers Squibb (BMS) with three Excellence Awards and DuPont with one Excellence and two Merit Awards, as part of the 2018 Gold Quill Awards program. For more than 40 years, IABC’s Gold Quill Awards have recognized excellence in strategic communication worldwide and are acknowledged as one of…

PRWeek has named Maril MacDonald to its 2018 “Hall of Femme” list. In its recent issue, Maril pays homage to some of the women who have helped her in her career, along with an inspiring message to all those gal pal trailblazers. View the full message here. Maril MacDonald is CEO and founder of Gagen…

The Business Transformation & Operational Excellence World Summit has honored Bristol-Myers Squibb (“BMS”) with three 2018 BTOE awards. BMS was recognized for “Best Achievement in Culture Transformation & Sustainability to Deliver a High-Performing Enterprise Excellence Culture” in the Project Award category and “Best Achievement in Operational Excellence in Pharmaceuticals & Life Sciences” in the Organizational Award…

Most organizations recognize the importance of customer experience as standard, encompassing approaches that impact customer satisfaction, loyalty, and retention. Employee experience is also picking up steam internally in the form of a holistic focus on employee beliefs and sentiment that brings together the measures of employee satisfaction, engagement, and retention. As our President, Sherry Scott,…

PRWeek has honored DuPont with the Best in Internal Communications award for its “Countdown to Day One: Creating DowDuPont” campaign. The project also was recognized as a finalist for Campaign of the Year. DuPont partnered with Gagen MacDonald and Think Marketing to develop and implement communication strategies that enabled the business to deliver significantly improved results, minimize…

In a world where anyone with a cell phone can potentially reach billions to promote their story and version of the truth, it’s harder and harder to sort fact from fiction. “Skepticism and cynicism about communications have become second nature to most listeners,” said John Onoda at the Arthur W. Page Center’s Larry Foster 2018…

This post originally appeared on the Organizational Communication Research Center blog for the Institute for Public Relations.  Recently, employee experience has emerged as a key focus for companies seeking to improve strategy execution and results. Change is the new constant in business. Companies must remain nimble and flexible in their business strategy. To succeed, they need to…

The Holmes Report has named Bristol-Myers Squibb an In2 Innovation SABRE award-winner in the Employee Engagement category. Innovation & Insights [In2] SABRE Awards recognize excellence in content creation and data-driven insights and celebrates the “innovation, disruption and evolution that has—and continues to—redefine influence and engagement.” This year there was a record number of applicants. Bristol-Myers Squibb’s entry, “How…

Productive, engaging, enjoyable work. Is that too much to ask for? A 2017 Deloitte report reveals 80 percent of executives rate employee experience as very important or important. Yet just 22 percent of companies feel they’ve successfully created a differentiated employee experience. With U.S. productivity rates declining and costs of hiring and talent retention increasing,…

This post originally appeared on the Organizational Communication Research Center blog for the Institute for Public Relations.  At Gagen MacDonald, we’ve long believed that love in business is good business. And that’s why it was wonderful to read about Dr. Rita Linjuan Men’s latest research study, 
It’s about How Employees Feel! The Impact of Emotional Culture on…