Gagen Blog

The Public Relations Society of America (PRSA) awarded DuPont the distinguished 2018 Silver Anvil Award for Best in Internal Communications for DuPont’s “Countdown to Day One: Creating DowDuPont”. Following DuPont’s announcement that it would merge with The Dow Chemical Company and subsequently divide into three independent companies, DuPont partnered with Gagen MacDonald and Think Marketing to…

Will unplugged front-line employees actually read your cleverly worded email? And could your catchy cafeteria flyer escape notice by the team with its own break room? Careful audience analysis can help you humanize and understand your employees, leading to more effective communication and, ultimately, improved employee engagement. Most employees are exposed to up to 10,000…

Companies increasingly operate in a climate of nonstop business transformation. In this context, clients often come to us with a defined change initiative. They know what they must accomplish—whether it’s activating their purpose, changing their culture, or executing a business transformation. What they don’t know is how they’ll bring meaningful and sustainable change to their…

Gagen MacDonald Senior Consultant Hillary Goodman has been appointed to The Conference Board’s (TCB) Change & Transformation Council. As part of the council, she will collaborate with other industry thought leaders on new business processes and practices that address large-scale change issues impacting not only organizations, but marketplaces and economies across the globe. TCB’s Change…

Given the perpetual state of transformation we exist in today, it’s hard to believe there was ever a time when companies routinely shelved necessary improvements because they were too burdensome or costly to implement. Remember the adage “if it isn’t broken, don’t fix it”? Now the call for unprecedented change is coming from every direction,…

PRWeek has recognized DuPont with the “highly commended” distinction in the Employee Communications category of the PRWeek Global Awards program for its “Countdown to Day One: Creating DowDuPont” campaign. Following DuPont’s announcement that it would merge with The Dow Chemical Company and subsequently divide into three independent companies, DuPont partnered with Gagen MacDonald and Think Marketing…

During the M&A process, the most critical factors to the financial community are the new markets, new revenue streams, and new services that may result from a company’s merger or acquisition. This places intense pressure on CEOs, business leaders, and the Integration Management Office (IMO) to focus their strategies primarily on the business elements of…

Today’s leading companies exist in a perpetual state of business transformation. While change has always been a factor in business, the pace of large-scale change is accelerating radically. At a recent business roundtable, we convened 20 senior executives across various industries to explore this topic. We heard unanimous agreement that their experiences with enterprise-wide change…

The Holmes Report has recognized DuPont with a 2018 North America SABRE Award in the Chemicals and Industrials Industry Sector for its campaign “Countdown to Day One: Creating DowDuPont.” Following DuPont’s announcement to merge with The Dow Chemical Company and subsequently divide into three independent companies, DuPont partnered with Gagen MacDonald and Think Marketing to…

The International Association of Business Communicators (IABC) announced its 2018 Special Award Winners, naming Bristol-Myers Squibb (BMS) the winner of the Gold Quill Business Issue Award for BMS’ project “Equipping an Organization for Successful Large-Scale Transformation.” The prestigious 2018 Gold Quill Business Issue Award is presented to an organization that addresses a critical business issue…