Gagen Blog

Washington – October 17, 2018: In an effort to help clients prepare for and seize opportunities created by massive global disruption, four major consultancies have announced a transformative joint offering born of a research-driven point of view that curious companies are more agile, and therefore better positioned for success. The integrated partnership, which includes APCO…

The following insights are from an article by our founder and CEO, Maril Gagen MacDonald. Join the conversation now on LinkedIn.   For many, defining one’s personal purpose tends to come easily. My parents told me early on that living an authentic life comes from finding what you love and giving your whole self to it.…

The July edition of PR News (subscribers only) featured an article by Seth Arenstein with methods and dashboards by Gagen MacDonald senior consultant Patricia Bayerlein on measuring leader-employee engagement. Their enlightening piece is reprinted below with PR News’ permission.  In PR News’ April 3, 2018 edition, Patricia Bayerlein of the Institute of Public Relations (IPR) Measurement Commission wrote about the…

The following insights are from an article by our founder and CEO, Maril MacDonald. Join the conversation now on LinkedIn. In an era when it’s difficult to get anyone to agree on about just about anything, there’s one experience we all seem to share: we’re busier than ever before! In our hyperconnected world, it can…

We’re approaching the season when many large organizations begin an annual ritual intended to produce big ideas for the year ahead. Yet strategic planning often gets hampered by budget constraints, legacy templates and insularity, to name a few obstacles. If these sound familiar to you, you’re not alone. A Bain survey revealed that only one…

The following insights are from an article by our founder and CEO, Maril MacDonald. Join the conversation on LinkedIn and share your story here. This year, we are celebrating Gagen MacDonald’s 20th anniversary (I couldn’t be more proud!). Our firm was founded on a passion for helping companies around the world unleash the power of their…

This post originally appeared on the Organizational Communication Research Center blog for the Institute for Public Relations.  In our recent business transformation roundtable with 20 senior leaders from a wide range of industries, participants agreed on two points: major transformations are happening with greater frequency, and effective communication is critical to any transformation’s success. A recent McKinsey study corroborates…

In an era of non-stop business transformation, many organizations are meeting the challenge by improving processes, more strategically utilizing their internal HR talent, and creating an employee experience that serves as a competitive advantage in the war for talent. So much simultaneous change can result in a holistic strategy to update HR systems and approaches…

Every day, targeted marketing leverages an individual’s tendencies and preferences to impact behavior. Most people would admit to being influenced to buy something they didn’t really need or try something they didn’t really want. In a world transformed by data analytics and behavioral economics, how can organizations use that information responsibly to effect culture change,…

Gagen MacDonald had the privilege of sponsoring The Conference Board’s 16th annual conference on Change & Transformation in New York City on June 14–15. The following key takeaways are from our founder and CEO, Maril MacDonald. Her original post can be found here. For those of us who spend our days trying to drive transformation…