Gagen Blog

Why Humanizing the Employee Experience Matters

This post originally appeared on the Organizational Communication Research Center blog for the Institute for Public Relations.  At Gagen MacDonald, we’ve long believed that love in business is good business. And that’s why it was wonderful to read about Dr. Rita Linjuan Men’s latest research study, 
It’s about How Employees Feel! The Impact of Emotional Culture on…

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DuPont Named 2018 PRWeek Award Finalist

PRWeek has announced its shortlist for the PRWeek 2018 Awards, naming DuPont a finalist in the Best in Internal Communications category for its project “Countdown to Day One: Creating DowDupont.” DuPont partnered with Gagen MacDonald and Think Marketing to develop and implement communication strategies that enabled the business to deliver significantly improved results, minimize business disruption,…

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DuPont Wins Three IABC Silver Quill Awards

The International Association of Business Communicators (IABC) Heritage Region has honored DuPont, Gagen MacDonald, and Think Marketing with three Silver Quill Awards. The DuPont campaign “Journey to Three: Driving Performance Through Ambiguity” earned an Award of Excellence for Change Communication and two Merit Awards, for Employee Engagement and Internal Communication. The IABC Heritage Region’s Silver Quill…

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Dionne Gomez Named One of PR News’ Rising PR Stars 30 & Under

PR News has named Gagen MacDonald consultant Dionne Gomez a winner of the 2017 PR News Rising PR Stars 30 & Under awards. This annual competition celebrates inspiring and ingenious PR professionals under 30 who are innovating the communications field with unique campaigns and cutting-edge practices. “We’re thrilled to recognize the outstanding young talent we…

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A Roadmap to Building Resilience in Leaders

Thrill-seekers love the steep drops, loops, and high speed of a roller coaster. When it comes to sudden change in the workplace, however, even adventure-loving employees might not always enjoy the wide range of emotions they experience as they traverse what we at Gagen call the “change momentum curve.” As examined in the previous post,…

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DuPont Wins Three IABC Bronze Quill Awards

The International Association of Business Communicators (IABC) Chicago has honored DuPont, Gagen MacDonald, and Think Marketing with three Bronze Quill Awards. The DuPont campaign “Journey to Three: Driving Performance Through Ambiguity” earned two Awards of Excellence, for Change Management and Internal Communications, as well as an IABC Bronze Quill Merit Award for Employee Engagement. Self-described as…

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Leading Change Requires Boosting Employee Resilience

All employees fear sudden change. Yet large organizations announce disruptions to strategies, structures, and processes with increasing frequency to stay competitive in an environment of blurring industry boundaries and digital invaders. What’s more, there is an ongoing evolution in job skills as companies reshape roles to meet new business demands. The result: a rising unpredictability…

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4 Rules for Impactful Visual Identities in Internal Communications

No matter how powerful its message, an internal “call to action” can easily get lost in the daily shuffle at the office. If your audience cannot recall the strategy behind an initiative, or remember it accurately, it won’t have the lasting power necessary to drive a change in workplace behavior. With inboxes overflowing and employee…

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What Uber Can Teach Every Business About Culture Change

In today’s highly transparent world, company culture matters more than ever. No longer can executives hide behind closed doors. Strategic leadership is critical because employees’ behavior greatly affects a company’s reputation and brand. There is much that we can learn from one of the most successful startups ever — Uber, valued around $70 billion —…

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DuPont Wins Award of Excellence at 2017 PRSA Silver Anvil Awards

The Public Relations Society of America (PRSA) has honored DuPont with an Award of Excellence as part of the 2017 Silver Anvil Awards. A Silver Anvil recognizes excellence in public relations and communications. According to PRSA, the award “symbolizes the breadth of talent among industry practitioners while recognizing outstanding individual professional achievement.” DuPont’s “Journey to…

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