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Maril MacDonald, founder & CEO of Gagen MacDonald, was honored as a winner of the 2020 Enterprising Women of the Year Awards at the 18th Annual Enterprising Women of the…

Friends, Welcome to the first edition of Mac! Mac is a new monthly dispatch from Gagen MacDonald that delves into what we’re seeing in the world, learning through our client…

Last week, we were thrilled to serve as lead sponsor of The Conference Board’s 18th Annual Change & Transformation Conference, “Leading Through Unprecedented Change.” Never before has its content been…

1. When it comes to employee value proposition, trust is the forgotten benefit. Employee value propositions that have been carefully crafted over years have suddenly been rendered obsolete. Every company’s…

The coronavirus pandemic has shed a revealing light on organizations of all kinds, just as it has on our society and its institutions. Strengths and weaknesses have been revealed. Clearly,…

COVID-19 caught a lot of people with their guard down when it launched a surprise attack on the world. It forced organizations of all types and in all sectors to…

The pace and scale of change is stress-testing business systems as never before. While most now believe the full impact of the COVID-19 pandemic will unfold over an 18- to…

Several years ago, I began an engagement working with a client whose job was to oversee communication to a newly created business unit. At the time, there was a lot…

Over the last several months, words like “unprecedented” and “extraordinary” have appeared a lot. For good reason. COVID-19 truly is a historical event those adjectives aim to describe. Yet, while…

During this global crisis, companies around the world are facing unprecedented challenges every day. Health threats. Travel bans. Safety concerns. Financial instability. Disruption to operations. Misinformation. Stay-at-home orders. Remote work.…