Gagen Blog

Have you ever heard the expression, “A picture is worth a thousand words?” If so, it should be no surprise that 83 percent of people claim to learn best visually. As communicators, it is becoming increasingly important to present our material with more images and less words, particularly since audiences today retain 84 percent of the images…

“Be where you need to be.” I first came across this concept when I started working for Gagen MacDonald a few months ago. Be at your client, in the office, at home, in the park – wherever you are needed, wherever you are most productive. What’s necessary to make this work? Responsibility, accountability, self-discipline. But…

As a new consultant at Gagen MacDonald, I understand the importance of transitioning to a new workspace. It is a process that takes time and energy on the part of the employee and the company, but when executed properly it can lay the foundation for a lasting, mutually beneficial relationship. If new employees are not…

Palmer Morrel-Samuels is a guest blogger and a partnering consultant for Gagen MacDonald. He can be found online at  http://expertwitnesspsychology.com. Most successful leaders can do a fine job of mastering “hard” data on financials, production, and the variance between goals and actual performance. But many leaders do a less commendable job analyzing the “soft” data that measure…

One news story that is of particular interest to me right now is Marissa Mayer’s new tenure as CEO of Yahoo.  What I find so interesting about her challenge is that for an executive who has made her name so clearly on the strength of her engineering and design capabilities, and for a company so desperate to…

Amy Davidson posted a very insightful piece on the recent misreporting of the ACA decision by both Fox News and CNN. Her analysis of what led to the reporting errors on both those networks got me thinking about frequent moments in my own work.

Gagen MacDonald and APCO Worldwide recently launched this fantastic infographic that does a great job of delineating an overlooked aspect of social media engagement – the benefits of internal social media to a company and its employees.

APCO Worldwide and Gagen MacDonald jointly sponsored an online survey among U.S. adults who have been employed full-time at least one year at a company with at least 500 employees. The purpose of the study is to determine the state of the U.S. workplace as viewed by America’s workforce. This year’s study explored employment-related issues…