Gagen Blog

“Turning the Page” – Lessons In Misreporting

Amy Davidson posted a very insightful piece on the recent misreporting of the ACA decision by both Fox News and CNN. Her analysis of what led to the reporting errors on both those networks got me thinking about frequent moments in my own work.


How to Use Social Media Internally to Build Your Brand and Your Business

Gagen MacDonald and APCO Worldwide recently launched this fantastic infographic that does a great job of delineating an overlooked aspect of social media engagement – the benefits of internal social media to a company and its employees.


3rd Annual Employee Engagement Research Study

APCO Worldwide and Gagen MacDonald jointly sponsored an online survey among U.S. adults who have been employed full-time at least one year at a company with at least 500 employees. The purpose of the study is to determine the state of the U.S. workplace as viewed by America’s workforce. This year’s study explored employment-related issues…