Gagen Blog

Culture interrupted

No matter the nature of a company today, the unprecedented rate of external and internal disruptors is clear. With these constantly increasing and varied forces, organizations are required to transform more frequently than ever before to stay both competitive and profitable, while also attracting the best talent. So, can a company effectively transform a culture amidst disruption? What does that look like?

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Major consultancies announce partnership to help clients advance organizational agility

In an effort to help clients prepare for and seize opportunities created by massive global disruption, four major consultancies have announced a transformative joint offering born of a research-driven point of view that curious companies are more agile, and therefore better positioned for success. The integrated partnership includes APCO Worldwide, Gagen MacDonald, Oxford Analytica and the Boswell Group.

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Mythbusting corporate purpose

As instinctive as it can be to define a personal purpose, when it comes to defining a company’s purpose, I’ve seen many leaders face what I’ll call a “purpose paralysis.” Creating a purpose can be a daunting exercise, and therefore even brushed off. But leaders: don’t be paralyzed. I want you to know that you can do it—and that you must. Let’s get some collective peace of mind about purpose. Here are some of the biggest myths I encounter about purpose today.

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How to measure corporate leaders’ effectiveness at boosting internal engagement and experiences

In PR News' April 3, 2018 edition, Patricia Bayerlein of the Institute of Public Relations (IPR) Measurement Commission wrote about the importance of creating engaging employee experiences, which boost internal engagement and profitability. Companies with engaged employees, she wrote, see a 29 percent increase in operating income, according to Aon Hewitt, the global consulting firm.

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Ground everything in gratitude

In our hyperconnected world, it can feel like we’re plugged-in and on-the-go around the clock. Like many of us, I keep a busy schedule and it’s easy to feel worn out. When I feel this burnout occurring, I loop back to an insight based not only on my own experience, but scores of research over the years: happiness doesn’t come from our circumstances, but rather how we choose to view our circumstances. Happiness is a mindset and a choice.

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Activate big ideas in 2019: Rethink your organization’s strategic planning

We’re approaching the season when many large organizations begin an annual ritual intended to produce big ideas for the year ahead. Yet strategic planning often gets hampered by budget constraints, legacy templates and insularity, to name a few obstacles. If these sound familiar to you, you’re not alone.

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Our Silent Partner

This year, we are celebrating Gagen MacDonald’s 20th anniversary (I couldn’t be more proud!). Our firm was founded on a passion for helping companies around the world unleash the power of their employees and overcome the human struggle of change. Marking this milestone has inspired me to reflect on what has kept the dream alive. As we celebrate, I wanted to take this opportunity to divulge our Silent Partner with you.

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Effective business transformation requires high-tech and high-touch communications

Many senior leaders face this dilemma: They understand the success of business transformation hinges on effective internal communications. They understand employees want and expect to trust their company’s leaders. But they also understand that trust is not automatic, particularly in times of nonstop change. So how to bridge the gap quickly, given the speed of change and velocity of information flow reaching employees each day?

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The keys to HR transformation success

In an era of non-stop business transformation, many organizations are meeting the challenge by improving processes, more strategically utilizing their internal HR talent, and creating an employee experience that serves as a competitive advantage in the war for talent. So much simultaneous change can result in a holistic strategy to update HR systems and approaches…

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Framing communication for the irrational mind: Three tactics to cater to human cognition

Every day, targeted marketing leverages an individual’s tendencies and preferences to impact behavior. Most people would admit to being influenced to buy something they didn’t really need or try something they didn’t really want. In a world transformed by data analytics and behavioral economics, how can organizations use that information responsibly to effect culture change,…

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