Communication

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Maril MacDonald Joins WPO Board

Women Presidents’ Organization (WPO), the membership organization for successful female entrepreneurs worldwide, has just announced the addition of five new Board of Directors members including Gagen MacDonald Founder and Chief Executive Officer Maril Gagen MacDonald

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Molly Rauzi Recognized in Denver’s Top 25 Most Powerful Women

The Colorado Women’s Chamber of Commerce has named Gagen MacDonald Chief Information Officer Molly Rauzi as a winner in their the sixth annual Top 25 Most Powerful Women in Colorado Award.

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IABC Names Gagen MacDonald 2016 Mid-Size Agency of the Year

CHICAGO, Illinois (June 6, 2016) – The International Association of Business Communicators (IABC) has named Gagen MacDonald Mid-Size Agency of the Year in its 2016 Gold Quill awards. Finalists were selected using a combined score based on the number of winning entries and highest scores by entrants in each category. According to IABC, entries selected…

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Bring Your Corporate Story to Life: 3 Tips for Storytelling Activation

Storytelling is an incredibly powerful way to make a message memorable and persuasive. Yet many corporate storytellers still don’t leverage the best techniques to activate their story within the organization – to bring it fully to life. Stories that resonate are easily understood, memorable, believable, and above all repeatable. For true story activation, employees need…

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5 Tips for Killer Visuals: Storytelling’s Silent Partner

Words are powerful. But in a world where we are inundated by words—both written and spoken—94% of people feel overwhelmed by too much information. Visuals break through the clutter and draw people in by their beauty and simplicity. They’re the perfect tool to accelerate employee understanding of your company’s messaging. Gagen’s research into storytelling activation…

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Getting Headquarters Relocations Right: 4 Principles for Internal Communicators

Spend enough time reading the business pages of any major newspaper, and before long you’re bound to come across news that yet another company is moving its headquarters. Avon, Beam Suntory, CKE Restaurants, ConAgra, and GE are just several examples of major corporate relocations to hit the news recently. Like any major business transformation, headquarters…

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Employee Relations in the Age of Artificial Intelligence

What happens when you bring together the world’s top minds to discuss the future? They talk about robots. And what happens when the idea of artificial intelligence is raised? The purpose of humankind is questioned, and the group comes away without a solution. But, this isn’t the first time we’ve entered into the unknown. At…

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Four Habits of Great Business Communicators

Organizations consist of divisions, departments, functions and teams, and leadership communications sometimes fall into the gaps between those entities. It’s in these “white spaces” of the organizational chart where the greatest opportunities for communicating about specific changes or the need for change exist. How then can a business leader artfully guide organizational change? Here are…

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