Making change real requires change communications that are dynamic, integrated and consistent. From informal conversations at the local level or a town hall with the CEO, to an employee’s computer, iPad or phone, creating, telling and reinforcing a strategic story that is authentic, compelling and relevant is critical to any successful change effort. This means developing a strong stakeholder analysis, a communication strategy that is centered on how and when employees receive information, creating short, shareable and meaningful content, and working with leaders across a business to create a unified voice. This is not a one-time “quick fix,” but rather a sustained effort that best practice organizations engage in consistently throughout both turbulent and successful periods in their trajectory.
Gagen MacDonald helps deep change communications expertise in the following areas:
- M&A integration.
- IT/technology transformation.
- HR transformation.
- Bankruptcy/cost reduction.
- Labor relations.
- Layoffs/reductions in force.