Communication Audit

Communication Audit

Over time, corporate communications departments can become something of a pack rat’s dream. Over years, decades, and generations, certain practices simply become routine. We maintain vehicles we inherit, add new channels as they make sense, and often, sustain them long beyond their relevance. Simply put, we become a mess of materials and lose sight of how, what and how much our audiences are hearing from us.

With years of expertise, Gagen MacDonald can help provide the most efficient communication audit available to thoroughly understand your current environment across the varying stakeholder groups. Through a blend of qualitative (leader and employee intakes and focus groups) and quantitative (Communication Effectiveness Assessment and other customized surveys) tools, Gagen MacDonald can get a clear and empirical sense of where your vehicles exist, what messages they carry and how effectively information is flowing through and resonating within different pockets of the company.

We not only capture a picture of how communication flows to various audiences by channel but the effort it takes to get there.

Unlike many other communication audits, Gagen MacDonald’s approach adds an additional degree of sophistication to our analysis: We not only capture a picture of how communication flows to various audiences by channel but the effort it takes to get there. Through analysis of your function, we form a picture of where time and resources are currently devoted. Then, by mapping our audit against our functional analysis, we create filters that allow you to more strategically deploy people against their most value-added activities. This creates an organization that is reaching employees in a more streamlined way while keeping its people aligned against its most strategically impactful responsibilities.