Communications Strategy

Communications Strategy

Over time, the corporate communications role has evolved considerably.  While in the past the function often fulfilled more of a service provider role, reactively responding to external events, a recent study confirms that the desire of CEOs for their corporate communications function to serve as a results-oriented business partner is at an all-time high. As a critical strategic partner, the corporate communications function can work to proactively shape corporate culture, reputation and brand.  In this elevated role, a great emphasis must be made on the development, alignment and execution of an integrated communications strategy.

In today’s environment, in order to compete for ever-smaller budget dollars, communicators must have strategic plans that clearly link to business objectives. Gagen MacDonald has industry-leading capability and deep experience building communication strategies to achieve results.

In today’s environment, in order to compete for ever-smaller budget dollars, communicators must have strategic plans that clearly link to business objectives.

We can customize our Planning for Results™ workshop to meet the needs and time constraints of your team. Using our proven approach and proprietary tools, we guide you through a process to outline the business case, capture the core plan elements and package it in a compelling way for you to take forward for budget approval.

Through intake with key business leaders and communication professionals, external benchmarking and proprietary research, we can help you assess your current communications environment and culture, identify gaps in your corporate strategy and its desired behaviors, provide analysis for your functional design and create a phased plan to deliver results.

Whereas some partners treat the plan itself as a destination, Gagen MacDonald recognizes it as only the beginning. From the creation of the communications strategy, Gagen MacDonald will help you socialize the plan to gain buy-in both within your department and with internal clients, and can also provide tactical support to ensure the strategy is executed to achieve your desired outcome.

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