The world has evolved in a way that has made the role of the corporate communications organization more important than at any other time in history. Corporate communications used to be synonymous with “PR,” the act of earning press publicity and responding to press inquiries. “Employee engagement” often dealt with little more than newsletters containing birthdays, babies and bowling scores.
In a world that has deeply and fundamentally changed by the rise of digital and mobile technologies, the globalization of companies and workforces, and demographics that are shifting in multiple dimensions, corporate communications teams now must play a more strategically elevated role. In the world of today where everyone is a publisher, our job now is to curate our companies’ corporate characters. Working across the corporation, we must bring other functions to the table to ensure that our organizations think, act and perform in a consistent manner. It’s our role to equip advocates, both internally and externally, to tell our story through their own personal and social networks.
In the world of today where everyone is a publisher, our job now is to curate our companies’ corporate characters.
Understanding, catching up with and getting ahead of these changes is both an incredibly important and difficult task. Creating a corporate communications department that has the right strategy, structure and competencies to effectively meet today’s business challenges requires stepping back, asking some important questions, and creating an integrated and achievable plan based on those answers.
With members among the leaders of the Arthur W. Page Society and Institute for Public Relations (IPR), and experience with some of the world’s leading brands and best-practice corporate communications functions, Gagen MacDonald brings unique expertise to partner with you along this journey.
Gagen MacDonald helps the world’s leading brands with the following corporate communications services: