In-house Creative

In-house Creative

As employees continue to be bombarded with messages, visually compelling communication is more critical than ever. Gagen MacDonald’s creative team develops high-impact creative solutions that engage employees, drive clarity and accelerate behavior change.

Our creative services include:

Employee engagement campaigns

We develop emotionally – infused campaigns that articulate a cause, inspire hearts and minds and motivate employees to action. Our team can bring workforce campaigns to life across multiple communications channels with the following:

  • Identity/theme development
  • Videos/animations
  • Environmental signage
  • Email blasts
  • Toolkits
  • Collateral
  • Desk drops
  • Intranet portals
  • PowerPoint templates
  • Leader training materials
  • Employee experiences

Visual identities/logo design

We’re passionate about creating impactful identities within a brand’s guidelines that rally people to a cause. Our identity work includes:

  • Tagline development and design
  • Engagement strategies and tactics
  • Brand and usage guidelines

Visual Models

Communicating a complex strategy or initiative is challenging. We create visual models that clearly and easily explain visions, methodologies, actions and relationships. Some of the models we have successfully created and deployed include:

  • Leadership models
  • Employee Value Propositions
  • Strategies
  • Change initiatives
  • Journey maps


As the battle for employee attention continues, infographics have proven an effective way to get your story understood. The visualization of important data points cuts through the clutter and makes a clear impact.

  • Animated infographics with accompanying print versions
  • Leader and employee
    interview key findings
  • Visual stories

Digital Communications

With the global economy, employees are more far flung than ever. Thankfully, digital communications provide many opportunities to connect and engage with employees whenever and wherever. Using the latest technologies, we create dynamic digital tools including:

  • Intranet portal designs
  • Online dashboards
  • Email blasts
  • Interactive journey maps

Event design and development

We are big believers in creating memorable and impactful experiences that signal a fundamental shift in the organization. From Town Halls to leadership offsites, we develop immersive experiences that excite employees and instill confidence in the road ahead. We can help with:

  • Meeting themes
  • Kick-off and closing videos
  • Presentation development
  • Room dressing
  • Meeting mobile apps
  • Invitations
  • Swag bags

Presentation development and design

No one enjoys sitting through dreadful presentations filled with minute type and never-ending charts and graphs. We pride ourselves in creating PowerPoint presentations that don’t look like PowerPoint. They’re fresh, interesting, impactful and most important – human. Our presentations have shaped the following events:

  • Town Hall presentations
  • Leader roadshows
  • Leader meetings
  • Budget meetings
  • Investor meetings
  • Stakeholder meetings
  • Strategy sessions