Crystal approaches clients with a naturally curious intuition, a drive for efficiency and a heart for making meaningful change stemming from her experience in government and media.
Since joining Gagen MacDonald in January 2015, Crystal has used her experience to support clients across a number of industries, including oil and gas, pharmaceutical, health insurance, human resource management and IT solutions. She has worked to activate company culture, support change management during organizational realignment, mergers and acquisitions, enhance employees’ understanding of business strategy, and improve information flow through strategic communication planning and implementation. The International Association of Business Communicators recognized several projects she supported with a 2016 Gold Quill Award of Excellence and four Silver Quill Awards in 2015.
Prior to joining Gagen MacDonald, Crystal served several roles in communications supporting the U.S. Department of Defense. Most recently she served as the director of communications for a defense agency, where she worked directly with senior leaders to communicate new policy and strategy and train more than 400 defense program managers to effectively deliver messages to the media. Her work also included an intranet redesign, social media management and video production. As a result of her leadership in communications, the organization achieved its highest ever climate survey score in communications – a best achievable outcome during a period of immense budget instability.
Crystal began her communications career as a news anchor and reporter. She spent several years in newsrooms in Washington, D.C., North Carolina and Nebraska. Crystal then took her writing and video skills to the federal government while completing a Master’s degree from Georgetown University. As part of her graduate studies, she served as an independent pro-bono consultant for the most populous county government in the Washington metropolitan area. In this role, she created a multi-faceted plan to communicate county services to an ethnically diverse population.