Jane Hoffman

Jane Hoffman

Jane brings her sense of adventure, high energy, and passion for storytelling to translate complex business strategy into transformative results for internal stakeholders.

With her Southern flair and deep international experience, Jane brings cultural awareness and sensitivity to Gagen MacDonald’s work with multinational companies to help tell their story creatively in a way that generates compelling connections with their audiences. With experience advising on communications strategy, creative event development and intercultural business etiquette, Jane has lived in and traveled throughout North and South America, Europe, the United Kingdom, and the United Arab Emirates.

She is currently supporting a Fortune 500 science company navigate a historic company-wide merger, supporting the integration management office on internal communications strategy, and an executive positioning initiative.

Through her tenure at Gagen MacDonald, Jane’s main focus areas have been M&A support, designing and executing robust internal communication transformations, and storytelling activation. During a recent multi-billion dollar integration between two large medical device companies, Jane led project management for the communications workstream of the integration management office, designed leader trainings and resources, and led the development and maintenance of an internal integration microsite.

As the account manager for a large public utility, she supported an initiative building advocacy at scale—expanding the company’s influence on key policy outcomes through an aligned and equipped team of internal ambassadors.

Jane’s passion is the human side of business converging sustainable business and shared values.  As a research fellow with the Center for Social Impact Communications at Georgetown University, Jane conducted research, developed templates and resources on effective storytelling for the nonprofit industry, and hosted a series of training workshops on best practices for local nonprofits in the D.C. area.

One of Jane’s hobbies includes pro bono consulting. Recently, she developed a communications plan for an international non-profit.  Together they developed a strategy to become the leading solution to end the world water crisis in Uganda.