Meg Wheaton has helped build powerful brands for more than twenty years. Her ongoing quest to thoroughly understand audiences, opinions and behaviors allows us to drive meaningful, lasting and impactful business transformations.
Meg leads a team of passionate consultants who develop and execute strategic employee focused change programs for our Fortune 500 clients. Her recent work has included creating a behavior focused culture initiative to drive retention and recruitment for Astellas Pharmaceuticals, launching a workforce mobility strategy for Guardian Life and helping Tapestry, the parent company of Coach, Stuart Weitzman and kate spade, create a lasting employee experience as a result of their HR Transformation.
Meg also leads our Creative Team which consists of designers, developers, writers and videographers. Her team is responsible for the creation of traditional and digital communications that inspire and motivate employees to deliver on the business strategy. Sample projects include: employee engagement campaigns, employee experiences, infographics, videos, intranets, portals and interactive journey maps for clients such as Johnson & Johnson, PVH, Merck, Bristol Myers Squibb and Mars.
Meg began her tenure at the firm as the marketing lead. Her responsibilities included curating Let Go & Lead, our online community dedicated to leadership in the 21st century. This award-winning thought leadership platform has become a trusted resource for leaders as well as communications and HR professionals worldwide.
To promote Gagen’s unique philosophy of “Love in Business is Good Business,” Meg began the creation of the annual Gagen Valentine. This annual celebration has become a known industry communication that uniquely positions Gagen MacDonald and also serves as an important reminder for employers everywhere that your employees truly are your greatest asset.
Prior to joining Gagen, Meg led numerous strategic marketing programs for a number of companies and has experience working on both the client and agency sides. Early in her career, Meg led the corporate communications function for Wells Lamont, the world’s largest glove manufacturer. Meg managed the in-house design team and was responsible for all global advertising and public relations.
Swingline, a division of Acco Brands, tapped Meg’s marketing expertise for the largest product launch in the company’s history. Longing to dive more deeply into the strategic marketing process, Meg moved to the agency side leading new business efforts and strategy for Chicago’s finest advertising boutiques. Landing prestigious accounts such as the Illinois Department of Transportation, Allstate and the American Cancer Society, Meg was a key contributor to the health of the companies she represented.