At Gagen MacDonald, Alivia is focused on applying her educational and professional background towards innovative tactics for her clients, including a focus on internal communications, employee engagement, and crisis communications. As a consultant, she supports employee communication and intranet management for enterprise-level crisis, reaching more than 135,000 employees at a Fortune 50 healthcare company. She also supports largescale reorganizational structures and refreshed company branding, focusing on driving employee understanding and commitment. Through these roles, Alivia has developed key project management initiatives, collaborative team efforts, and timely deliverables.
Alivia’s previous experience in public relations has helped her hone in on client communication expectations and identifying key audiences surrounding messaging. Alivia has experience working in public relations fields expanding across industries, with extended time in the franchising space. Alivia also worked as a student writing mentor at the University of Alabama news media center coaching underclassmen through writing techniques and style, in addition to holding a seat on the executive board of Lambda Pi Eta, the national communications honors society. Alivia was awarded the Capstone Seminar Class Top Paper Award for her complex analysis research in identification and consubstantiation in narratives through the #MeToo movement. Additionally, she was awarded the Ann Liston Scholarship from Loyola University Chicago.
As a recent master’s graduate in Global Strategic Communications from Loyola University Chicago, Alivia brings skills and background in digital and social media, public relations, advertising, and marketing to effectively engage audiences. During her time as a graduate student, Alivia focused on the importance of Corporate Social Responsibility (CSR) and how organizations implement and intact their processes into practice. Alivia’s drive and passion motivates her to think outside the box when providing unique and effective solutions for clients.