Ashley M. Smith

As a senior director and communications leader, Ashley helps organizations and executives develop strategies that connect people to ideas and navigate change in complex and evolving environments. She is a passionate believer that the best communications work is a blend of art, science and storytelling. She brings energy, creativity and meticulous attention to detail to her work.

Throughout more than 20 years of experience, Ashley has developed expertise across strategic change communications, corporate and executive communications, employee engagement, internal communications and communications effectiveness measurement.

As a senior director and communications leader, Ashley helps organizations and executives develop strategies that connect people to ideas and navigate change in complex and evolving environments. She is a passionate believer that the best communications work is a blend of art, science and storytelling. She brings energy, creativity and meticulous attention to detail to her work.

Throughout more than 20 years of experience, Ashley has developed expertise across strategic change communications, corporate and executive communications, employee engagement, internal communications and communications effectiveness measurement.

She specializes in leveraging communications to align, educate and empower professionals to drive business outcomes and act as brand advocates across an increasingly blurred internal and external landscape. Her deep experience advising C-suite leaders at complex, global organizations has earned her a reputation as a strategic and trusted ally with a deep business understanding.

Before joining Gagen MacDonald, Ashley served as a director leading transformation and change as well as executive communications teams for both Deloitte and KPMG. Partnering with senior executives, she developed strategies and messaging to support enterprise-wide change initiatives, internal communications priorities, leadership platforms, global integrated marketing and communication campaigns, communications strategy for digital workplace solutions and managed response crisis situations.

Ashley is uniquely positioned to advise and serve clients across a variety of communication team structures, stemming from her experience spanning multiple industries and across management consulting, in-house corporate communications and internal agency constructs.

Education:

  • College of William and Mary (B.B.A. Corporate Finance, minor in Mathematics)

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