Time flies when you’re talking with Aaron Hurst. His passion for purpose in the workplace is infectious. The best part is, Aaron doesn’t give you a choice to care about purpose or not – he has the data to prove its value. As CEO and co-founder of Imperative, a technology platform for leaders in the new economy, Aaron is the foremost expert on the science of purpose at work. From helping individuals understand their unique purpose drivers to turning traditional notions of talent management on their head, Aaron founded Imperative to connect people to purpose on a massive scale.