Ask around. Bruce is always described as somebody who does something very different, but is never described the same way twice. And that feels about right to him, because Bruce has used his design practice as a methodology for learning. He is constantly drawn into new domains, bringing a design thinking capacity to understand unique challenges, reframe them and produce innovative solutions. He so clearly sees how humans’ capacity to shape the world is expanding and fiercely believes that leaders have the responsibility to design it. That about sums it up: For Bruce, it’s not about the world of design, it’s about designing the world. And that’s what attracted us to him for the Let Go & Lead project.