Bill Novelli is the founder of Business for Impact at Georgetown University’s McDonough School of Business. He’s always asking, “What’s next?” A master of reinvention, his career has taken him in a number of directions, from his work in impact-focused social marketing to co-founding his own public relations firm, Porter Novelli, to serving as CEO of the AARP. Bill’s latest book, Good Business: The Talk, Fight, Win Way to Change the World,challenges all of us to change the world for the better and is a blueprint for tackling today’s critical issues.