So, Eric you’re talking about trust and I so believe in trusting employees and, and really letting them go. But of course, there are certain times that — for any company that it may not be the appropriate time to really share certain company information as you’re developing new product I don’t, I don’t know what that might be in your case — but how do you communicate to people so they know what’s okay to share and what’s not?
We’re definitely very careful in letting people know when something big is coming, of when it’s okay to talk about it.
So, for example, if we’re launching a new marketing campaign um, especially when you know we’re very kind of P.R. centric and our goal is to try to drive you know P.R. and — or media wherever possible.
And if you accidentally release something ah, when you, you know guarantee the New York Times that they get you know ah, the first opportunity to run it, you can really undermine your P.R. efforts. So, it’s something you have to be ah, very mindful of. And so, we’re very cautious to always remind people of like here is the date um, or the time that you can release this. And again, we’ve, we’ve made mistakes in the past where somebody released something too soon, but still rather live in that type of world where we screw up a few times than um, miss the opportunity to, to share things to the best of our ability.
Yeah, and are you finding it more complicated as you’re, as you’re um, facilities become more far flung to keep everybody really up to speed with what’s okay when?
Yeah, I think the bigger challenge as we get larger is not, is not people over sharing, but people under sharing. You know we were a —
— small — yeah, when you’re a smaller company um, you, you have a, a lot more of this rah-rah-rah we’re all in it together, we got to do everything we possibly can. And um, the bigger a company gets sometimes it’s harder to get people to share those things out because they assume everybody else must be sharing it out. It’s probably like the example of like 911, if you scream in a crowd call 911, nobody calls. Um, but if there’s one person there, they make the call. And I think the same is with social media of like we have to push a little harder to remind people that we need everybody to share out and that collectively we’ve got a much bigger reach just with our employee base.