Recently there was a terrible tragedy at my alma mater, a shooting at Florida State University. Although I haven’t attended the university for years, I felt as though my own home had been invaded, my world turned upside down. Through this horrific event, there was an outpouring of support, and throughout the world, Seminoles stood united, a sense of community, love and pride was felt by all (just hashtag, “FSUnite”). What is it about our college years that inspires unwavering devotion and pride? Can we replicate that same spirit within our companies? While there are a few factors we can’t refabricate, like our youth or college football, there are some aspects of the culture we can begin to foster in our places of work.
- Create an environment that stimulates and rewards intellectual curiosity
- Invest in their professional development. Make growing them as individuals a part of their work week. I personally recommend checking out the Gagen MacDonald Communication Institute.
- Host a learning lecture series by employee experts for other employees to learn and understand other parts of the business they may not be as familiar with.
- Diversify the experience – Drive people towards their passion
- Welcome fresh ideas. Whether it’s a web based widget for employees to submit ideas, an email address, or roundtable discussions, encourage employees to share their ideas. Have the authors of the chosen ideas help lead the charge on implementation!
- As communicators, we wear many hats. Instead of assigning these tasks based on role, such as putting on an event, creating an editorial calendar, or writing a blog, hold a meeting with your team and allow them to volunteer. That way, the work gets done by those who are invested in the topic.
- Foster a “be where you need to be” culture
- Trust your people and let go. This may sound scary, but check out this Let Go & Lead video on The New Dynamics of Trust with Starbucks CEO, Howard Shultz. We learn that to sustain inspiration, you must trust people to infuse the collective vision with their own creativity.
/ Nov 17, 2014
Getting a Seat at the Table—Professional Communicators as Strategic AdvisorsPrevious Post
/ Dec 30, 2014