The following insights are from an article by our Founder and CEO, Maril Gagen MacDonald, which was originally published on the Arthur W. Page "Page Turner" blog. Globalization. Digital disruption. Consumer activism. Activist investors. Aging population. Geopolitical instability. Economic volatility.No matter the nature of a company today, the unprecedented rate of external and internal disruptors is clear. With these constantly increasing and varied forces, organizations are required to transform more frequently than ever before to stay both competitive and profitable, while also attracting the best talent.So, can a company effectively transform a culture amidst disruption? What does that look like?At the recent Page Annual Conference, I had the privilege of leading a terrific breakout session on this topic. We debated and discussed how communicators can work across the C-suite to drive effective culture change, using the following questions as our framework:
- What does it take to lead a culture based on continual disruption? What cultural attributes are key when going through a disruption?
- Can you have one culture, or is it a matter of what you dial up/down at any point in time? How do you manage this?
- Can cultures that favor stability (predictability, consistency, efficiency) survive?
/ Oct 17, 2018
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/ Nov 12, 2018