This post originally appeared on the Organizational Communication Research Center blog for the Institute for Public Relations. It’s no secret that today’s leading businesses are turning to purpose to articulate their mission, power growth, unite and motivate the organization, and become future-ready in a world of non-stop change. Study after study confirms purpose’s impact on the bottom line. Consider the following:
- A 2016 Ernst & Young study revealed that 87% of consumers believe companies perform best over time if their purpose goes beyond profit.
- According to Korn Ferry research, organizations with teams focused on purpose had annual growth rates nearly triple the annual rate for the entire industry.
/ Nov 13, 2018
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/ Dec 05, 2018