The Case for Culture: Communication | Gagen MacDonald

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The Case for Culture: Communication

Feb 11, 2020

Due to the many competing pressures businesses face today, culture ranks as a top concern for CEOs and other executives, and is increasingly seen as the pendulum on which results swing. Given how extraordinarily complex cultures are, how does an organization refine and evolve a culture to unleash potential and turn strategies into success? We believe to change culture, a company needs to intentionally change what employees experience each day.

To take a holistic approach, the employee experience can be mapped over six co-mingling levers. These levers can be dialed up or down at various moments, based on where your needs currently exist. The sixth lever, communication, is the exchange of experiences, values and knowledge to create community, drive decision-making and build trust.

Watch for a practical tip to bring “communication” to life in your organization. If you’d like to learn more about each of the six levers, discover more practical tips and hear more success stories, then download The Case for Culture e-book!

The Case for Culture: Communication from Let Go & Lead on Vimeo.

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