At the time of the initial announcement, a baseline survey of 50,000+ employees revealed only 54 percent felt confident in the future of the company and only 52 percent felt their key questions and concerns were being addressed. With a heightened need to retain top talent and improve business results, DuPont partnered with Gagen MacDonald to develop innovative communication strategies to deliver significantly improved business results.

• Gagen MacDonald developed a phased, global communications strategy designed to build confidence, address key issues and set expectations, and created a plan to effectively communicate near and long-term expectations and vision
  • To empower leaders, we developed leader toolkits, webinars and messaging to deliver the change story and engage with their teams, and instituted a short-form tool to share timely merger updates with the top 125 leaders
  • To engage employees, we introduced several new communication channels, created a series of quarterly global town halls for the CEO to share key insights and perspectives and executed a global, executive roadshow to harmonize local and global messaging
• Formed a risk management tool and global process to maintain business continuity and align global leaders
• Implemented feedback loops on all channels

• Modernized internal channels, greatly improved reach and efficacy for leaders and employees
  • Launched nine new global channels and revamped three delivery platforms

  • Expanded the reach of the CEO’s town hall channel by greater than 6.5 times

  • Increased engagement in the re-launched flagship employee portal by 510 percent and increased middle and front-line manager engagement with the leader portal by 260 percent
  • Ensured 100 percent of internal digital channels provided two-way dialogue and feedback options
• As communications content reached intended targets, employee understanding and confidence in the future state increased
  • 11 percent increase in understanding the change journey
  • 16 percent increase in confidence in the future/end state
• During this time, business results also significantly improved
• DuPont won 16 awards from organizations including IABC, PRSA, PRWeek, SABRE and North American Excellence