Guardian Life Insurance

Preparing employees for the launch of a new flexible workplace model

To remain a leader in a competitive marketplace, attract and retain the best talent, optimize performance and enhance work-life integration for its employees, Guardian Life Insurance launched a multi-year workplace strategy initiative.

Expertise

Challenge

Challenge

Challenge

The company invited Gagen MacDonald to support the launch of Guardian on the Go—a key component of the workplace strategy, focused on establishing a standard for flexible work solutions. The program helps employees to transition to — and work productively in — a mobile work arrangement.

Approach

Approach

Approach

  • Co-created the case-for-change story with cross-functional project team, articulating the “why” behind the initiative
  • Developed compelling campaign tag line and creative expression
  • Created cohesive launch materials, centered around a simple three-step process for employees and managers, including interactive digital toolkits hosted prominently on Guardian’s employee portal

Results

Results

Results

  • Conducted a pilot launch to develop and test comprehensive materials to support and equip employees and managers through every step of the implementation process
  • Successfully rolled out the first wave of Guardian on the Go

Awards

Awards

Awards

  • 2017 IABC Gold Quill Award
    • Merit Award for Internal Communication
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