Alyssa Zeff

Alyssa Zeff fuses strategic thinking with creative storytelling and tactical excellence to help organizations communicate in ways that break through the clutter and drive real change. She brings more than 20 years of experience across agency, consulting and in-house roles to her work at Gagen MacDonald, an APCO company.

Alyssa is known for her collaborative, practical approach and for working closely with leaders and teams to turn complex challenges into clear, actionable communication. She values smart thinking, good questions and solutions that work in the real world, not just on paper.

Before joining Gagen MacDonald, Alyssa served as vice president of Communications and head of the bswift Engagement Agency, formed after bswift acquired Davis & Company. She partnered with Fortune 500 clients including AstraZeneca, Pfizer, BlackRock, IFF and Webster Bank, leading change communication strategy, project management and creative execution for initiatives such as new leader transitions, mergers and acquisitions, reorganizations and technology and system updates.

Earlier in her career, Alyssa spent a decade in-house at BD, a global medical technology company, where she held roles of increasing responsibility and ultimately oversaw internal communications, corporate communications and public relations worldwide.

She began her career at leading public relations agencies in New York City, supporting clients across industries including health care, sports, entertainment, nonprofit and consumer brands.

Alyssa holds a Bachelor of Arts in Communications Studies from Vanderbilt University in Nashville, Tennessee. When not working, she can likely be found on the golf course or watching her son play baseball.