With more than fifteen years of experience in corporate and employee communications, April is committed to cultivating authentic connections to brand stories. She believes in starting with the audience to create meaningful communications strategies and craft simple messages.
Prior to joining Gagen MacDonald, April worked as a communications leader and trusted advisor on cross-functional teams. She has an extensive communications background in human resources, training, operations, technology and other business functions. Her experience also involves company evolutions, including mergers, acquisitions and other extensive transformations.
Well-versed in strategic executive, corporate and crisis communications, April actively fosters trust through consistent and sincere messaging to navigate times of challenge.
In her employee engagement work, April focuses on recognition, celebration and amplification of employee voices. She provides communications expertise to initiatives around introducing new purpose and values, as well as integrating company culture into everyday employee and leader actions.
April is thoughtful and tenacious, frequently asking why questions to understand what something means, what’s important within it and why the audience will want to listen. She looks at each message as an opportunity to advance the credibility of leaders; build internal and external trust in the business; and promote a healthy culture for employees and prospective talent.