Ariel Barbe

Ariel Barbe is a Associate Director at Gagen MacDonald, an APCO company, where she helps organizations strengthen employee connection through clear, empathetic communication. She supports internal communications for complex, multi-phase organizational changes ensuring employees feel informed, engaged and supported through times of transition.

Before joining Gagen MacDonald, Ariel built a diverse foundation across HR-focused initiatives, including safety, community relations, health and well-being, crisis response, benefits communications and inclusion efforts. She's led campaigns around open enrollment, engagement surveys, employee giving programs and emergency communications during both pandemic and severe weather events. Her early career in event production, spanning the festival and wedding industries, sharpened her ability to manage fast-moving projects with creativity, precision and grace under pressure.

Known for her attention to detail and collaborative spirit, Ariel brings a steady hand and a human-centered approach to every challenge. Whether navigating change or crafting everyday communications, she's driven by a commitment to helping employees feel seen, heard and empowered.