Beth is a versatile and seasoned creative with more than 20 years of experience helping her clients tell stories with captivating visuals and succinct, targeted messaging.

As Senior Manager, Creative at Gagen MacDonald, Beth is a strategic problem solver, design consultant and brand ambassador for leading brands such as Johnson & Johnson and Janssen. She works closely with her clients to turn complex ideas into simplified, digestible visuals. With a passion for brand creation, message development and visual storytelling, Beth’s process begins with empathy and is guided by her commitment to creating content that will engage and resonate with the audience.

Prior to joining Gagen, Beth provided leadership, art direction and design for Fortune 500 clients like Ace Hardware, Watson Wyatt and Booz Allen Hamilton. She demonstrated her ability to “let go and lead” when she served as creative director and design team manager at Identity PR in Southfield, MI, where she and her team created award-winning campaigns that spanned brand development, advertising and web design for their clients.Originally from the suburbs of Cleveland, Beth received her BFA from Miami University in Oxford, Ohio with a major in Graphic Design and Painting.