Lauren Haas | Gagen MacDonald

Who we are / Team

Lauren Haas

Director, Brand Experience

Lauren is a talented and passionate creative who brings a smart, fun approach to brand experiences and internal communications. With her knack for typography, identity design, brand systems and event experiences, Lauren infuses artistic trends into her work to work in tandem with strategic objectives specific to the audience or end user.

With almost 15 years of experience, and creative directing Gagen’s brand for the past three, Lauren has developed an advanced foundation of corporate identity, brand design, creative strategy and brand positioning. Prior to joining the firm, she worked at a global human capital consulting firm, where she spent 5 years as a Senior Design Lead. She was a key player on the U.S.-based business development team, where she led and executed design efforts across the U.S. working alongside H&B consultants. She amplified and lead creative dialogue company-wide – sparking the differentiated value of quality, creative thinking and buyer-centric design experiences. She understands that design is an integral part of driving organizational and behavioral change across any industry.

Early in her career, Lauren spent time in Washington D.C. working for a boutique-studio where she learned the intricacies of working with not-for-profit and government clientele. She also pursued freelance opportunities across the Southeast region of the U.S. At Gagen MacDonald, Lauren has an appetite for big ideas while simultaneously perfecting the small details. Her concepts enhance the Gagen brand externally and internally in our employee experiences. Lauren’s work is inspired by the close partnership and aligned goals of her Marketing & Thought Leadership teammates. She resides in Charlotte, NC. with her fellow creative and UX designer husband and their lively toddler.

Meet the rest of the team members
University of Tennessee
B.F.A. Graphic Design