Lauren Haas | Gagen MacDonald

Who we are / Team

Lauren Haas

Director, Brand Experience

Lauren is a talented and passionate creative who brings a fresh approach to design thinking and internal communications. She is committed to her clients receiving work that is truly unique to their brand and values. With her knack for typography, print design and event experiences, Lauren infuses digital trends in her projects to work in tandem with bold internal campaigns through social media, event applications, intranet portal design, and content development.

With almost 10 years of experience, Lauren has developed an advanced foundation of corporate design knowledge. Prior to Gagen, she worked at a global human capital consulting firm, where she spent 5 years as a Senior Design Lead. There she was a key player on the national business development team, specializing in new and at risk client presentations. Lauren led and executed design efforts across the U.S. while honing in on creative strategy and high-level presentation experiences. She helped to develop and lead creative dialogue firm-wide, sparking the interest for importance of quality design across the firm.

Early in her career, Lauren spent time in Washington D.C. working for a boutique-studio where she learned the intricacies of working with association and government clientele. She excelled at project management, directing her own client work, which led her to pursue freelance opportunities in both Nashville, TN and Charlotte, NC. At Gagen MacDonald, Lauren continues to master her design knowledge in the communications industry as part of our dynamic creative team. She strives for big ideas while simultaneously perfecting the small details that create powerful visual concepts and enhance employee experiences. Lauren’s work is inspired by the diversity of our clients; she thrives when collaborating closely with consultants, and she understands that design is an integral part of driving organizational and behavioral change. After living in the Windy City for 6 years, Lauren recently moved back to the Southeast in Charlotte, NC.

Meet the rest of the team members
University of Tennessee
B.F.A. Graphic Design