Lisa Ritter

Elizabeth (Lisa) Ritter brings over 20 years of experience in creative communications, digital strategy and project management. As a Senior Associate Director at Gagen MacDonald an APCO Company, she specializes in leading cross-functional teams through complex internal communications and digital transformation initiatives, with a focus on user experience, operational efficiency and strategic execution. Lisa plays a key role in standardizing project workflows, managing digital platforms, and delivering high-impact solutions that drive measurable results. Her ability to blend creative insight with structured project leadership has earned her consistent praise from clients and colleagues alike.

Lisa began her corporate communications career at a national energy company, where she advanced from graphic designer to senior communication specialist. In this role, she led digital brand campaigns, implemented data-driven creative strategies and managed cross-functional teams to deliver integrated marketing efforts across digital and owned channels. She later joined Gagen MacDonald, where she led project coordination and operations for large-scale corporate transformations and spearheaded the implementation of Monday.com as the firm's project management platform — developing workflows and training programs that improved collaboration and efficiency across teams.

Born in Cali, Colombia, Lisa is a native Spanish speaker, bringing a multicultural perspective and bilingual fluency to her work with global teams. She holds a B.A. in Fine Art with a specialization in Graphic Design from the University of Florida and is certified in Prosci Change Management, SAFe Agile, Six Sigma (Green and Yellow Belt) and Content Marketing. She recently earned a Google UX Certification to further deepen her digital expertise. Lisa is highly proficient in tools such as Figma, SharePoint, Monday.com, Adobe Creative Suite and AirTable, and has integrated AI tools into her workflow to streamline content development, automate measurement analysis, and improve project management processes. By leveraging AI, she creates efficiencies that enhance team productivity and deliver greater value to clients through faster turnarounds, sharper insights and scalable solutions.