Rachael Smith

Rachael Smith is a seasoned marketing and communications leader who brings a creative mindset and strategic expertise to every project team. With experience spanning both agency and in-house environments, Rachael excels in developing employer value propositions, designing strategy roadmaps and building standout employer brands. As a Senior Associate Director at Gagen MacDonald, an APCO company, she leads creative strategy and design initiatives for clients navigating complex change and crisis communications. Rachael is also responsible for managing the operations and project resources for the Gagen Studio, ensuring projects are delivered efficiently and with a high bar for creativity. Her sector focus includes pharmaceutical, manufacturing, technology, financial investment and healthcare allowing her to provide tailored solutions grounded in industry insights.

Previously, Rachael held key marketing positions across Chicago's vibrant creative and corporate sectors. She has managed major rebrand efforts for both established companies and fast-growing organizations and has played a pivotal role in building and scaling marketing teams from the ground up. Her work has spanned national markets, giving her a broad perspective and deep understanding of diverse audiences. Rachael's collaborative approach and commitment to results have earned her recognition for project excellence and innovation throughout her career. These experiences have shaped her ability to guide clients through transformative projects, ensuring their brands connect and thrive in a rapidly changing landscape.

Rachael co-created and produced a vibrant storytelling show that began as an intimate gathering in the back room of a local bar and blossomed into a celebrated monthly residency at City Winery. Each performance centered on a unique theme, showcasing six diverse voices—from emerging artists to acclaimed guests such as Ghost star Danielle Pinnock, actor and comedian Kyle Kinane and beloved Chicago baker Mindy Segal. The show earned widespread praise from both the community and local media, becoming a cherished fixture in Chicago's cultural landscape. Now in its eleventh year, the show continues under the stewardship of Rachael's co-producer, reimagined as a welcoming open mic on the city's North Side.