Bill Novelli, Master of Reinvention, Georgetown… | Gagen MacDonald

Insights & Events / Let Go & Lead / LG&L Podcast

Bill Novelli, Master of Reinvention, Georgetown University

Apr 28, 2021

Bill Novelli is the founder of Business for Impact at Georgetown University’s McDonough School of Business. He’s always asking, “What’s next?” A master of reinvention, his career has taken him in a number of directions, from his work in impact-focused social marketing to co-founding his own public relations firm, Porter Novelli, to serving as CEO of the AARP. Bill’s latest book, Good Business: The Talk, Fight, Win Way to Change the World,challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues.

BillNovelli,the founder of Business for Impact at Georgetown University’s McDonough School of Business, is always asking, “What’s next?”

A master of reinvention, Bill’s career has taken him in a number of directions — from helping to create the concept of social marketing to co-founding his own public relations firm, Porter Novelli, to serving as CEO of the AARP. Bill’s latest book, Good Business: TheTalk, Fight, Win Way to Change the World,challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues.

In this episode of Let Go & Lead, Bill talks with Maril about doing well while doing good. He and Maril explore the courage and curiosity required to lean into reinvention, how to balance making a meaningful change versus taking an unwarranted risk, the key characteristics of successful transformations and even the state of our political climate.

Learn about:

6:41 - Inspiring reinvention within your work and life

8:48 - Finding the balance between embracing change and avoiding unwarranted risk

12:14 - The characteristics of successful transformations and how to build coalitions

18:09 - Making “enlightened self-interest” work for you and your communities

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