Bill Novelli, the founder of Business for Impact at Georgetown University’s McDonough School of Business, is always asking, “What’s next?”
A master of reinvention, Bill’s career has taken him in a number of directions — from helping to create the concept of social marketing to co-founding his own public relations firm, Porter Novelli, to serving as CEO of the AARP. Bill’s latest book, Good Business: The Talk, Fight, Win Way to Change the World, challenges all of us to change the world for the better and is a blueprint for tackling today’s critical issues.
In this episode of Let Go & Lead, Bill talks with Maril about doing well while doing good. He and Maril explore the courage and curiosity required to lean into reinvention, how to balance making a meaningful change versus taking an unwarranted risk, the key characteristics of successful transformations and even the state of our political climate.
6:41 – Inspiring reinvention within your work and life
8:48 – Finding the balance between embracing change and avoiding unwarranted risk
12:14 – The characteristics of successful transformations and how to build coalitions
18:09 – Making “enlightened self-interest” work for you and your communities